We are proud to announce that we have struck up an exciting partnership with North East racing driver Matthew Graham for the rest of the 2014 Formula Renault Northern European Cup season.
Effective from this weekend’s NEC rounds in Belgium, we will take up prominent branding positions on Matthew’s Formula Renault race car which will be travelling all over Europe.
Out of the car, Matthew will act as a brand ambassador for us, wearing Fineside clothing at race meetings in and around the paddocks and at PR commitments away from events.
In return we will be supporting Matthew through the remainder of the 2014 season and hopefully helping him to grow his fan and supporter networks.
We hope this is going to be the start of a long and successful partnership that will grow alongside Matthew’s career, as he looks to progress towards his aim of becoming the first driver from the North East to contest the FIA Formula One World Championship.
Matthew is a great talent and to be able to support him and hopefully watch him progress from this relatively early stage in his career, is an opportunity that we are very excited about.
Matthew said: “It’s great to have Fineside become a partner and supporter of my racing and I am looking forward to helping to promote the brand for this and hopefully future season.”
“The team at Fineside have made some really nice clothes that look great and really are designed with movement in mind which is going to make the time spent in the garages a bit more comfortable than if I stay in my race suit!”
- Posted by Sparks